Capterra
capterra.comVerified buyer reviews and category rankings for business software, now run by G2 Digital Markets alongside GetApp and Software Advice. A free profile starts from G2's add-product form, and the product must be a packaged solution with a public trial, demo or contact offer; waitlist-only launches, bespoke builds and marketplaces are turned away. The Visit Website button appears only on sponsored pay-per-click profiles and is a script-driven ad click, so no tier gives a crawlable backlink. Come for reviews and buyer traffic, not SEO.
Before you submit
6 things to have ready- Product listing request through G2's add-product form
- Unique product description in third person, not copied from another site, with no superlatives, calls to action or contact details
- Product name that matches the name on your own website; company name without Inc, LLC or similar suffixes
- Working destination URL that points to your website
- At least one screenshot of the real user interface or a YouTube, Vimeo or Wistia video in English strongly encouraged
- A public call to action such as a trial, demo or request for information
- Approval time
- Not stated
- Acceptance
- Medium (packaged B2B or B2C software with a public offer; waitlist-only, bespoke, marketplaces, clones and personal apps are excluded)
- Launch cadence
- Rolling
Who it's for
The link is nofollow, so treat this as a traffic and discovery play rather than SEO. Worth it if the audience matches; skip if you're only after backlinks.
If you're submitting here, also look at
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Huge B2B software review site; claiming a listing is free but Visit Website buttons are paid and nofollow.
Large AI tools directory; free needs a backlink to them and waits up to 4 weeks, $49 skips both.